The framework that enables systematic share price improvement
Most listed companies set targets for every function except investor experience. A worked example of how to set measurable shareholder, volume, and share price goals, and break them into a plan.
Ben Williamson
27 July 2023 · 4 min read
Going back to the fundamentals (setting targets)
My last piece covered the different investor personas that are buying and selling, which is relevant for every listed company. This time I want to take a bit of a different approach, so let's take a step back and think about something more fundamental.
Investor experience. Do you have targets, and how are you tracking them (if at all)?
Because it's really no different to any other function of your business, and you need measures in place to stay accountable against your targets throughout the year.
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