Saturday Series

Set your next investor roadshow apart with one question

Most roadshow meetings follow the same script: pitch, questions, and the non-deal dance. Ask one question early instead and you will know exactly what is stopping an investor from buying, and how to tailor the rest of the meeting.

Ben Williamson

2 May 2024 · 4 min read

I want to talk about roadshows. Specifically, some strategic common practices that are underutilised in investment circles that I think will be a massive unlock for your HNW, institutional, and broker roadshows.

Let's dive in.

Roadshows always look like this

Most roadshows that I've witnessed all follow a similar process.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026