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More depth. More stories. More people.

After a week at the Ignite Investment Summit in Hong Kong, the answers to what listed leaders would do with more time for IR fall into three buckets: going deeper on existing information, telling better stories, and engaging the mid-register at scale.

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Ben Williamson

27 March 2025 · 3 min read

I wrote this after a week at the Ignite Investment Summit in Hong Kong.

As promised in my last piece, I said I'd share some thoughts on the "cloning" question: what a listed leader could actually do with a full-time clone of themselves dedicated to IR. Being at Ignite that week couldn't have been better timing, as I got to see exactly what that looks like in action.

The Summit hosted 40 companies, who together held over 650 meetings with institutional and family office investors. And judging by the range of accents in the room, it wasn't just the companies that had flown in!

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