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Saturday Series

More. Better. New. Don't overlook the easy wins for the sexy ones

A proven marketing framework applied to IR: do more of what's working with your existing shareholders, improve what you're already doing, and only then add new initiatives.

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Ben Williamson

21 August 2025 · 3 min read

Over the past 8 years, I've spoken with more than 1,500 listed leaders: senior execs and directors of listed companies.

I've never been on a board of, or run a public company (Aussie startup investor tax incentives make it more attractive for a high-growth tech business like InvestorHub to be private, but that's another story).

I try to approach this series like a mix between an academic on the subject, and a friend who has a genuine interest in what you do.

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