Managing the 'company behind the code'

I've talked about 'The Company' and 'The Code' a lot over the course of this series.

And that's because they're two distinct terms that describe the two distinct companies you run.

I actually wrote this piece 12 months ago, but back then, this community only had a few hundred people in it. Now that we're over 5,000 people strong, I thought I'd give it an update and send it back out to remind people of the "why" behind investor marketing.