Love your roadshows? Here's how you get more from them
The roadshow is a beautiful thing, but it doesn't scale and it hasn't evolved. How to replicate the benefits investors get in the room, from verbal cues to easy questions, for thousands of eyeballs instead of a dozen.
Ben Williamson
21 March 2024 · 5 min read
Things were a lot different 20 years ago.
We were using Nokias and Blackberrys, and we were all doing roadshows.
Travelling around the country. Meeting investors face to face. Pitching people, taking them on the journey. Influencing brokers, who influenced investors.
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