Listed leadership: the importance of being known
If you lead a listed company, a public profile is part of the job. Three principles for growing your reach and engagement, from parasocial relationships to excessive share of voice.
Ben Williamson
3 August 2023 · 5 min read
This piece gets into something that I simultaneously think I do too much, and not enough of: your public image.
If you're a listed leader, you need to be public
If you're the CEO or on the Board of a listed company, having a public profile is essential. And if you're not that senior yet (but want to be), then that applies to you too.
If you don't want a public profile, it's honestly worth thinking about a different role or a different (private) company. It's such an important part of the job and it's usually overlooked or talked out of by "if I do the right thing and build a good business, the market will notice and our share price will increase".
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