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IR is a loop, not a list

Most listed companies treat their shareholder base like a static list: post to the ASX, assume it was read, and move on. The best IR teams build feedback loops that listen, test, and iterate.

B

Ben Williamson

10 July 2025 · 1 min read

In product and UX design, feedback loops are everything.

  • A user does something.
  • You respond.

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