Saturday Series

Instos are coming back and here's how you can be ready for them

What institutional investors actually are, how they make their money, and why liquidity is the thing that gets them on your register. Includes a simple exercise to work out how many new daily buyers you need.

Ben Williamson

25 January 2024 · 4 min read

After my last piece, a few companies reached out to confirm that institutional investors are starting to come back.

I thought it would be useful, then, to recap what instos are, what their drivers are, and what we need to do to get ready for them.

What is an Institutional Investor?

Very simply: they manage other people's money.

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Saturday Series

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Saturday Series

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