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What footy has that listed companies don't

Lessons from the AFL

B

Ben Williamson

4 October 2026 · 3 min read

Before I jump in, a proud parent moment. We've just pushed a big AI update to InvestorHub, and we're now rolling it out to our 300+ clients. Huge effort from the team, with big improvements to the investor-facing experience and the data insights behind it. If you're a client and want it turned on, let me know. If you haven't seen the product in the last 30 days, it's a very different thing now and I'm happy to take you through it?

Now into the week: Ooft. Four and a half minutes. Have any of our Perth readers got over that one yet? I don't think so, but the Dockers will be back next year.

We've spoken before about how closely professional sport and listed companies line up: High stakes, a public scoreboard, clear wins and losses, form guides, constant comparison with the competition, and everyone knows what you get paid.

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