Saturday Series

How to identify and engage $3.67m in hidden capital

The average top 200 of a sub $250m stock holds 68 high net worth investors, each with an average placement bid of $54k. How to spot the HNW investors hiding in plain sight on your register.

Ben Williamson

27 June 2024 · 4 min read

So yes, the title of this piece is click-baity, but it is 100% true. There are millions of dollars hiding in plain sight on your cap table right now.

And I know this because I have manually found dozens of them, and have the data to prove it. So in this article, we are going to cover:

High net worth (HNW) vs retail investors (and why it matters)

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026