Saturday Series

How to attract longer-term investors!

If you want long-term investors, you need to ask for them. Three conversations about unspoken expectations, explicit versus implicit expectations, and how one CEO took shareholders through a 4-year investment program.

Ben Williamson

13 June 2024 · 4 min read

Well, my last piece was a hit (especially amongst non-executive directors).

This time, we're going to go through 3 different conversations I've had over the last month, which come together really well as a simple way of looking at the market and how you can attract long-term investors.

Let's dive in.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026