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How investors are using AI this reporting season and what you can do about it

Investors are running your results through AI before they read them properly. Here's what that changes.

B

Ben Williamson

20 August 2026 路 1 min read

What a busy week of news and results - still with a lot of the market to report and more detailed infromation coming through.

On a personal note proud we have crossed another milestone - with more than 12% of all ASX listed companies using InvestorHub to drive shareholder engagement and sell more shares. 馃殌馃殌馃殌 Super pumped.

Based on the calls and emails I have been getting recently there is a lot of interest on a single topic: How are investors using AI to review our results this year? How are passive investors using it? How are active investors using it? What can I do to optimise and what do I need to do differently?

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