Saturday Series

Here are 5 ways to drive longer-term buyers

You can't fully control how investors find your company, but you completely control their experience once they become shareholders. Five practical ways to turn new buyers into long-term holders.

Ben Williamson

2 November 2023 · 3 min read

I've got one simple question for you.

Have you ever thought about where your investors come from? What specific event was their start and entry to the journey they took to end up as a shareholder?

And if you have thought about it, the steps you can take to make that journey as smooth as possible?

Keep reading for free

Subscribe to the newsletter and Ben Williamson will send every new article to your inbox. This one unlocks instantly.

Keep reading

Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026