Giving your shareholders a voice to communicate with
Most of your shareholders sit between the top 20 and the long tail, and they want to be heard, not just informed. How to push the right content to each segment and pull investors into two-way conversations.
Ben Williamson
29 February 2024 · 8 min read
This piece thinks through who your actual shareholders are and how they see you. Too often when we think about investors, we naturally think about the people we've met and tend to put investors into two categories:
(1) The top 20/instos, and everyone else goes into (2) mum and dad retail.
After looking through 100+ registries, the truth is the majority of shareholders and traders sit in the middle. So let's think about these people and what they look like.
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