From Allbirds to AI: How to add 500% in one day
Allbirds sold its core shoe business, pivoted into AI, and jumped more than 700% intra-day. Behind the spectacle is a lesson every listed company can use: clarity drives confidence, and confidence drives buying.
Ben Williamson
16 April 2026 · 2 min read
It has been a massive few weeks. 4 new starters at InvestorHub last week, the UK team in town, more staff interviewed, hired and on their way, and the launch of some key partnerships like AIRA, an organisation we have been working with for over a year now, where we have come on as Small Cap Partner alongside some other great businesses.
This week we saw the one-time $5bn shoe company Allbirds complete the sale of their core business and pivot into... an AI company! They are the same thing, right?
Let's recap on a few things:
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