IR Playbook for Roadshows: 1:1 then drinks
Roadshow slots are limited and tiring to fill. Adding a group drinks session or lunch to the end of your roadshow, and asking HNW investors to bring a +1, is a cheap way to multiply the reach of an expensive trip.
Ben Williamson
12 February 2026 · 2 min read
One of our best playbooks is adding a group drinks session onto the end of your investor roadshow, to add a lot more reach and impact to those expensive "non-deal" trips.
Roadshows are not difficult to do, but they are hard work. Lots of moving up and down the street, remembering where people sit on the cap table, what their history with the stock is. They are tiring.
And by their very nature roadshow slots are limited. These are high impact meetings with key people: Insto's, brokers, advisors and family offices. This is about competing for share of time, to generate share of wallet.
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