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Data-driven tips: Making your shareholder engagement world-class

Good investor engagement is a leading indicator of shareholder conviction. The three categories of engagement worth benchmarking (reach, signups, and active engagement) and the numbers that put you in the top 5% of the market.

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Ben Williamson

29 August 2024 · 4 min read

And there we have it! Reporting season is (mostly) done for another year. The auditors have moved onto private companies, lawyers have ruled off files, and directors are enjoying a drink.

We spend a lot of time helping companies improve their investor engagement, and therefore market performance. A common starting point is to set benchmarks: what is "good engagement" and what are we striving for (i.e. "great engagement")?

This piece covers some common categories of engagement and, using some of the team's data, what great looks like.

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