Avoiding momentum killers: lessons from GYG's $2.2bn IPO
GYG listed at $22 and closed its first day at $30, but hype fades. What GYG, Booktopia, and even Elon Musk teach listed companies about owning the shareholder relationship instead of leaving the narrative to intermediaries.
Ben Williamson
20 June 2024 · 5 min read
It's been a big week for potential IPO season, with a stellar start to public life for GYG. If you missed it, GYG IPO'ed at $22 and ended the day at $30!
I asked our in-house marketing guru Tom to take a look back at some recent market history, drawing lessons that public companies can apply to ensure they can sustain their momentum after the hype fades away.
One of the most compelling stories in the financial markets this week is GYG's IPO.
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