Saturday Series

Authenticity is the only thing that AI can't replace

AI can save time across IR workflows, but using it to fake authenticity breaks the trust investors are actually buying. Where AI helps, and the one place it should never go.

Ben Williamson

2 October 2025 · 2 min read

What are investors buying when they invest in your company?

The execution to deliver on plans and promises, to drive returns, and improve the share price. The belief that you have a plan, the team, and the effort to execute.

And that trust is expensive, hard-fought, and precious to gain.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026