3 reasons why you should add a video to your announcements
After watching hundreds of listed companies add videos to their ASX announcements, three uses stand out: showing the substance behind the ticker, building belief through consistency, and turning a point-in-time release into a narrative.
Ben Williamson
12 December 2024 · 3 min read
Before you read on, I made a short video about this piece in order to practice what I am about to preach. Watch it here.
A couple of years ago we had a theory with videos. If companies were able to add videos to their ASX announcements, it would drive engagement and mirror the value that instos get in a roadshow.
Being able to see the presenter, getting their energy, checking if the CEO presented as capable… all of these signals would theoretically build more belief in the company.
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