100 deck reviews later: how to turbocharge your investor deck
After 100 published investor deck reviews, three lessons stand out: build belief before understanding, re-pitch the business for new readers every time, and always give investors a next step.
Ben Williamson
16 May 2024 · 5 min read
After a few months off, I'm back on track with my LinkedIn deck reviews.
For those that haven't seen these: I take a random company's investor deck, pretend I am a retail investor seeing it for the first time, and spend 10 minutes trying to understand the company and opportunity.
Because these are summaries of the business, they are often sought out by new investors trying to understand the business. As such, they can make or break the start of the investor journey at the top of the investor funnel we introduced in my last piece.
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