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The habits of highly effective companies.

The investor relations and market engagement habits listed companies use to cut through the noise and consistently generate investor demand.

You’re competing with thousands of listed companies for the attention of investors who only trade a few times a year. Investors are spoiled for choice, and most of their investments never become more than a code in their trading app.

See the seven habits

Be more than a code and cut through the noise.

Differentiating yourself is how you capture the market’s attention. Three factors drive investor demand, and small actions every day on the one you control are how you stand out from the crowd.

  1. 01

    Macro

    The broad items that affect your company but that you can't influence, like market events and regulatory changes.

  2. 02

    Micro

    The operational performance of the company, which you can significantly influence: revenue, key hires, results, growth.

  3. 03

    Marketing

    The market engagement strategy that connects you with investors and gives you a voice in the market.

The only factor that’s 100% within your control is your marketing.

Seven habits that set effective companies apart.

Each habit comes with why it matters and the key learnings to take back to your own register.

  1. 01Translate technical information into investor-friendly language.
  2. 02Become the primary source of information for the market.
  3. 03Capture investor contact details.
  4. 04Communicate frequently with the market without relying on newsflow.
  5. 05Build and promote the personal brands of the leadership team.
  6. 06Have a well-designed company website for the investor experience.
  7. 07Engage with the market in public.

Habit 01

Translate technical information into investor-friendly language.

Most investors lack the technical expertise and industry experience to understand your company. It's on you to make sure they understand your announcements and company updates, giving you the best chance of acquiring them as a new buyer.

Translating the technical side of your company updates into investor-friendly information builds market confidence and ensures your message cuts through the noise of the market.

Key learnings

  1. 01

    Use simple language for a non-technical audience.

    Your results are important, but only if investors can understand them. Pair every technical announcement with a plain-English summary or a short video, so the majority of investors understand what the result actually means.

  2. 02

    Create multiple assets for maximum engagement.

    A deck or video is a fantastic accompaniment to complex reports and announcements. It gives new investors a more accessible version of the information you're releasing, which ultimately increases their understanding and trust.

Unlock all seven habits

Enter your email to read the other six habits and the key learnings for each. You'll also get the InvestorHub newsletter, and you can unsubscribe any time.

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We give you the plan. You make it happen.

Bring your register to a 30-minute demo. We’ll show you who owns you, who you can reach, and what to send first.

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30 minutes · Your own register · No obligation

Your planPrepared by Ivy
  1. Who owns you5,412 holders mapped from your registryReady
  2. Who you can reach2,860 investors you can email todayReady
  3. Who to talk to first47 warm prospects, ranked by engagementShortlist
  4. What to sendWebinar invite drafted for the 47To review
You and your IR advisor take it from here.Start