Case study with Adsure (AQSE:ADS)

• Background Bango is an AIM-quoted global technology company whose Digital Vending Machine product powers subscription bundling for the world's largest telcos and brands, with clients including Amazon, Google and Microsoft. With 24 million active subscriptions managed through its platform and a clear path to profitability, Bango has a sophisticated story to communicate to a diverse institutional and retail investor base. InvestorHub gives Bango's IR team the tools to manage that audience with the same data-driven precision the company applies to everything else.

Bango is a data-led business. Has that shaped how you approach investor relations?

Absolutely. We understand the value of data in commercial relationships, and we've brought that same thinking to how we manage our investor relationships.

We use the InvestorHub to provide an easy way for stakeholders to engage with the business and maintain a running picture of our investor base - who the significant holders are, how their engagement is evolving, what questions they have. When we're preparing for a results presentation or planning an event, that intelligence helps shape our approach. We're not going in blind.

Sukey Miller

VP Marketing @AIM (LSE: BGO)

“After any investor meeting, whether that's a one-to-one with an institutional holder or a group call, we log notes directly in InvestorHub. Over time, that builds into a detailed picture of each relationship: what their key concerns are, what they've asked about previously, where they sit on the investment case.

That's useful when you're managing a large and varied investor base. You're not starting from scratch in every conversation. You can see the history, understand the context, and have a more substantive discussion. It also means the whole team has visibility, it's not just knowledge held by one person."

You have a clear narrative around the path to profitability. How does InvestorHub help you manage how that message is communicated?

We use our InvestorHub to communicate our investment proposition, shaping what investors see when they arrive - the business model, key metrics, product explanations - and make sure it reflects where the business is today and our growth strategy.

With a story like ours, where we're transitioning from a growth phase to a profitability phase, that narrative control matters a lot. Investors who formed a view of Bango two years ago need to be brought up to date with where we're heading. The Hub is where we do that, through the combination of structured content, regular updates and accessible results materials.

About Bango Services

Industry: Subscription bundling and payments technology Market: AIM (LSE: BGO) Headquarters: Cambridge, UK

Products Used: Hub, Newsflow, Investor CRM, Audience Profiling, Webinars, Blogs

Interactive investor hub

Newsflow

Automated announcement distribution

Corporate presentations

Hubinars

Governance document hosting

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