Investor marketing vs. investor relations.

How does investor marketing differ to investor relations and why are modern public companies embracing it?

Investor marketing is a capital markets strategy that attracts individual investors by creating direct relationships with them via interactive content and digital communications. While investor relations focuses on institutional and top investors, investor marketing allows public companies to effectively reach and engage investors of every size.

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Investor marketing vs. investor relations.

How does investor marketing differ from investor relations and why are modern public companies embracing it?

Investor marketing is a capital markets strategy that attracts individual investors by creating direct relationships with them via interactive content and digital communications. While investor relations focuses on institutional and top investors, investor marketing allows public companies to effectively reach and engage investors of every size.

News and results are fickle.

Whether you're announcing promising results, exciting changes to leadership, or significant new partnerships, the impact of positive news and results can be fleeting.

Investors sign up to the hype, but leave shortly after, when the share price momentum isn't as strong.

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Investor marketing makes investor growth predictable.

Investor marketing detaches investor growth from results and announcements, making it possible to grow your shareholder base by building belief and conviction amongst investors.

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Results and investor marketing amplify growth.

Combining investor marketing with news and results creates a symbiotic impact on investor demand.

With a steadily-growing base of shareholders, companies can use news and results to accelerate their demand and minimise the downside impact of short-term traders.

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IR vs. investor marketing.

Investor marketing gives companies the ability to efficiently reach and engage individual investors.

Traditional IR

Investor marketing

Reach & engage retail shareholders.
Reach & engage institutional investors.
Reach & engage top shareholders.
Registry-integrated shareholder CRM.
Automated investor communications.
Asynchronous communication.
Interactive communications.
Investor marketing engagement analytics.
Raise capital from institutions & S708s.
Raise capital from retail.

What is investor marketing?

Learn more about this new approach to IR that is being embraced by modern
public companies.

Explore case studies from companies using InvestorHub.

Explore how InvestorHub has helped public companies acquire more investors, increase investor engagement, and raise capital through its all-in-one investor marketing solution that scales IR.

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Get started with InvestorHub

Take the first step towards taking control.

Book a discovery call with InvestorHub today. No hard sell, no jargon, just a friendly chat about you, your company, and whether InvestorHub can help you reach your goals.

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